Adoption Of Green Marketing Strategy: A Conceptual View Based On Stakeholder Theory
Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.
Article no: 22
Pages 241-249
Keywords: Green marketing strategy, stakeholder pressures, stakeholder theory, sustainability performance.
Article no: 22
Pages 241-249
Keywords: Stakeholder, power, ESG, manager, stakeholder theory
Article no: 15
Pages 139-149
Keywords: Corporate Social Responsibility (CSR), sustainable performance, stakeholder theory, micro enterprises.
Article no: 76
Pages 839-848
Keywords: Indonesia, market share, sustainability report, sustainable development goals, stakeholder theory.
Article no: 4
Pages 41-48